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FIERA MILANO: LEADER IN THE WORLD OF TRADE FAIRS AND A DRIVING FORCE IN THE ECONOMY

About Fiera Milano. Fiera Milano (http://www.fieramilano.it/en) is one of the biggest exhibition companies in the world and the first in Europe for net surface of international fairs. It is also a leading congress operator and provides a complete range of specialist services in the following areas:

• Organising and hosting exhibitions in Italy and abroad;
• Outfitting;
• Media (online and offline content and publishing services, management courses, event organisation);
• Congress management

Fiera Milano SpA is listed on the Italian Stock Exchange (STAR segment). The shareholder with the absolute majority is Fondazione Fiera Milano.

Fiera Milano spa is the parent company of the following group:

• Fiera Milano Congressi (congress management)
• Nolostand (outfitting)
• Fiera Milano Media (internet, specialised publishing, training, events)
• Ipack-Ima srl
• Cipa Fiera Milano (Brazil)
• Fiera Milano Exhibitions Africa (South Africa)

Fiera Milano is also partner of Deutsche Messe in the joint venture Hannover Milano Global Germany, that operates in China and India.

A formidable trade fair complex. In the Milan hinterland, in Rho, Fiera Milano owns a modern and efficient exhibition district in existence. The complex is linked to the city by underground and rail services and offers 345,000 gross square metres under cover (plus a further 60,000 square metres outdoors), twenty pavilions, 74 meeting rooms, 10 of which in the Stella Polare Convention Centre, 84 eating places, 10,000 parking spaces for visitors and 5,000 for exhibitors and a modern 400-room hotel. A further 43,000 square metres of exhibition space, hosting smaller fairs or for those preferring a city location, are also available in the heart of Milan, in fieramilanocity.

A fair in touch with the whole world. Thanks to the central position of Milan on the international network of land links and its proximity to the three airports (Malpensa, Linate and Orio al Serio) Fiera Milano can easily be reached from anywhere in the world. It can also count on the excellent hotel facilities in the city and a huge selection of entertainment, shopping, culture and tourist options.

These exhibition events are, for the companies, irreplaceable business and internationalisation platforms, ideal for reaching, with limited investments, profiled targets and markets that would otherwise require expensive commercial activities.

The objective of the international activity is also to globalise its shows in home, food and security sectors.

Congresses. Managing congresses is of primary importance for Fiera Milano.

Fiera Milano Congressi manages MiCo – Milano Congressi, the most modern convention centre in Europe and the only one capable of hosting up to 18,000 delegates in an auditorium for 1,500 people, two plenary halls seating 4,000 and 2,000 people and around 70 modular rooms. Plus 54,000 square metres of exhibition space and 1,100 parking spaces. The creation of MiCo, achieved by reconverting part of the exhibition space no longer in use in the city, entailed an investment of 64 million euros by Fondazione Fiera Milano. In addition to the MiCo, Fiera Milano Congressi can also count on the Stella Polare Convention Centre, in the heart of the Rho exhibition district (9 modular rooms with a capacity ranging from 81 to 728 and an elegant elliptic auditorium with seating for 1008 people, ideal also for events, fashion shows and concerts). 

Media company. Fiera Milano also means flexible, multi-channel, online and offline business communication. The subsidiary company Fiera Milano Media provides companies with communication services that integrate the traditional specialist publishing and advertising channels with  the internet and the relational platform of conventions and training workshops.